This part covers McCain's campaign and how and why they went negative. It also touches on Obama's "New Media" department. These are the guys in charge of Obama text messaging his VP pick, creating an iPhone application, so on and so forth. And because I'm a geek, I found that part the most interesting...
At the end of August, as Hurricane Gustav threatened the coast of Texas, the Obama campaign called the Red Cross to say it would be routing donations to it via the Red Cross home page. "Get your servers ready—our guys can be pretty nuts," Team Obama said. "Sure, sure, whatever," the Red Cross responded. "We've been through 9/11, Katrina, we can handle it." The surge of Obama dollars crashed the Red Cross Web site in less than 15 minutes.
Awesomeness.
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